As part of my training today, I was accompanied by the wonderful voice of Michael Barbaro from The New York Times, on the rapid development of artificial intelligence and its growing impact on Hollywood.
AI has quietly crossed a threshold in the creative industries. As The Daily illustrates, artificial intelligence can now generate complete content packages—ideas, scripts, voices, even performers—at a speed and cost that fundamentally changes how creative decisions are made. This is not about replacing art; it’s about compressing the development phase that once relied on human judgment and time.
The real shift is structural. AI moves upstream, filtering and optimizing ideas before humans ever engage. That means power migrates away from individual creators toward those who control data, distribution, and capital. Creativity becomes less about inspiration and more about selection, validation, and scale.
From a business perspective, this is the moment to pay attention. AI does not need to produce great content to be transformative. It only needs to be good enough to reshape workflows, reduce risk, and redefine who decides what gets made.
For over two years, I’ve operated at the intersection of human intuition and AI. Each business day, I’ve embedded artificial intelligence into sharp, high-paced projects in the corporate world.
I’ve tested a wide range of systems across different tasks, and one thing is clear: the most effective tools don’t always come from the tech giants. Still, Google and Adobe have made notable strides this year.
Right now, the platforms that stand out most are ChatGPT, Grok, Claude, Runway, and Midjourney. Claude has become a reliable engine for managing complex data, while ChatGPT continues to broaden its capabilities with each update.
Several emerging AI solutions from Asia show promise, though they’re not yet stable enough for daily use. The pace of change is rapid—new tools enter my workflow almost every day.
“Even the greatest stars change themselves in the looking glass.”
Reflecting on our internal workshop session in Nice, which focused on transforming and expanding my business into new areas, I realize we, too, find ourselves in the looking glass.
Since entering the AI sector, I’ve witnessed rapid developments. What began as a second-opinion tool has now evolved into a key companion in my business, powering several internal services. ChatGPT stands out as the most intelligent text engine, Claude excels in handling documents and data, and Grok leads in creative AI. Additionally, Firefly is essential for production. Copilot, though not yet fast or intuitive enough for extensive use, benefits from its integration with Microsoft Office. Several other services are still under evaluation.
This session explored how these services can be elevated to the next level—transitioning from virtual coworkers to market-ready, packaged business services.
AI and Automation: Transforming business operations and the job market.
Digital Economy: Key for success, driven by tech and customer experience.
Sustainability: Crucial for customer and investor engagement.
Diversity and Inclusion: Vital for talent acquisition and retention.
Customer Experience: A deciding factor for business success in a competitive market.
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