01/11/2026

Back in the day, I worked as a graphic designer and producer on one of Sweden’s major television shows

Back in the day, I worked as a graphic designer and producer on one of Sweden’s major television shows. And I suppose I still have one foot in graphic design.

This is a snapshot from one of my storyboards. Just ideas, templates, experiments and sometimes variations of the same concept. All part of my personal creative process. I never share client storyboards on my own channels.

These days, I handle most of the creative production myself, from creative direction, copywriting and art direction to production and communication.

For photography, video and other visual material, I sometimes work with third parties. But the ideas, concepts and overall creative direction remain very much my own.

I suppose once you’ve spent years working with visual storytelling, you never really leave it behind.

Screenshot