A true masterclass in communication from Louis Vuitton. They’ve transformed the entire window display into a set of train carriages, all unmistakably Louis Vuitton, with a beautiful Art Deco feel.
It’s stylish, theatrical and instantly recognisable. A perfect example of how to communicate directly with your target group through design, atmosphere and brand identity, without needing to explain very much at all.
And, by the way, we’re caught in the reflections in the windows. As they say: even the greatest stars find their face in the looking glass. 😉
A never-ending walk along Piccadilly continued with late-night window shopping.
The hamper boxes at Fortnum & Mason capture everything that an English summer is about. And the design is always striking. Even in a minimal display, with an all-black setting and a single spotlight, they make it work.
It may not be the classic Fortnum & Mason signature, yet they still make it unmistakably their own. An impressive way of handling heritage.
Watching modern art by Arman, especially his Accumulation Renault, reveals this connection in action. A central figure of the Nouveau Réalisme movement, Arman transformed everyday industrial objects into striking visual statements, reminding us that innovation often emerges where commerce and creativity meet.
Taking a board to a living workshop, arranged by my team, to an art museum highlights the enduring link between art and business. Renault’s involvement shows how a brand can move beyond industry, using creativity to shape identity, culture, and strategic visibility.
Two people sitting on a bench with shadows on the wall.
