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Rebooting Creative Business Insights: A Journey from Textile Factories to the Premium Branding of Conservas Ortiz

Rebooting Creative Business Insights: A Journey from Textile Factories to the Premium Branding of Conservas Ortiz

Sep 9, 2023 | Business design, Joakim

When I find myself drained of business creativity and intellectual energy, devoid of business insights, I close my eyes and ask you to reboot my thinking and reflections. Heaven has sent me an angel, granting me a special aptitude for identifying and presenting business value, as well as for understanding how to seize business opportunities.

I’m a dreamer, as you know.

When I open my eyes, I find myself in a former textile factory. Its overarching vision is to transform into one of Sweden’s most cherished destinations. You guide me through a space that melds historic factory architecture with modern hospitality and retail. The experience refreshes my perspective, inspiring new solutions and ideas about how businesses can innovate.

One look and I’m hypnotized.

Consider the carefully crafted values communicated by Conservas Ortiz, whose package design I discovered at our creative workshop in the former textile factory. One look at their offerings, and you’re so entranced you willingly pay the premium price. It feels like a slice of heaven.

My thoughts often return to Conservas Ortiz, a Spanish company renowned for its high-quality canned fish and dedication to traditional fishing methods. Companies like this have masterfully entered the premium food market, creating a potent brand that resonates with consumers seeking both authenticity and quality.

Keep thinking.

Transforming Business Strategies: A Voyage of Discovery and Collaboration

Transforming Business Strategies: A Voyage of Discovery and Collaboration

Aug 1, 2023 | Joakim

A few years ago, or rather quite a few years since I’ve been around for a while in various business areas, I worked on a project involving one of Sweden’s greatest contemporary entrepreneurs, known for his innovation and creativity. He instilled in me the importance of business intelligence for business development - to always observe what the most successful or biggest players in various industries are doing, and to draw inspiration for the growth of your own or other businesses.

In a multidimensional city like Hamburg, embarking on a voyage of discovery can be energizing, sparking new ideas, fueling the hunt for inspiration, and contributing to creativity.

I came across the brand collaboration between Veuve Clicquot and SMEG. Two powerful and iconic brands unite to deliver what everyone wants: chilled champagne for a picnic (image 1).
Hackett is a brand with strong attributes that draws heavily from its English origins. An entrance featuring an umbrella as the door handle immediately immerses the target audience in the right experience (image 2).
Woolrich remains true to its origins and rich history as it contends with today’s competition. The imagery is unique and modern, deeply rooted in its history and uniqueness (image 3).