A true masterclass in communication from Louis Vuitton

A true masterclass in communication from Louis Vuitton

A true masterclass in communication from Louis Vuitton. They’ve transformed the entire window display into a set of train carriages, all unmistakably Louis Vuitton, with a beautiful Art Deco feel.

It’s stylish, theatrical and instantly recognisable. A perfect example of how to communicate directly with your target group through design, atmosphere and brand identity, without needing to explain very much at all.

And, by the way, we’re caught in the reflections in the windows.
As they say: even the greatest stars find their face in the looking glass. 😉

A never-ending walk along Piccadilly continued with late-night window shopping

A never-ending walk along Piccadilly continued with late-night window shopping

A never-ending walk along Piccadilly continued with late-night window shopping.

The hamper boxes at Fortnum & Mason capture everything that an English summer is about. And the design is always striking. Even in a minimal display, with an all-black setting and a single spotlight, they make it work.

It may not be the classic Fortnum & Mason signature, yet they still make it unmistakably their own. An impressive way of handling heritage.