Pink Goes Industry: Remix 2.0 — On my way to a board meeting at a major company in the industrial area.
Strategic Gifting: Leveraging ‘FIAT’ Chocolates to Showcase Expertise and Open Doors in Management, Communication, and Governance
In the marketing and public relations strategy for my company, we plan to use ‘FIAT’ chocolates as a strategic token as giveaways during meetings, that embodies my core values: business acumen, communication of values, and a history of proven professionalism. This approach sets the stage for substantive discussions on how my expertise can be utilized in management teams, in the production of effective business communication, and for potential roles on boards of directors to add significant value to their organization.
-You know that feeling—the first drop of rain hits, followed by a pause of a few seconds. Your mind wavers, questioning whether it will rain or not, only to be convinced when a few more drops fall. We turn up our collars and quicken our pace, navigating a slalom around the motorcycles lining Bologna’s cobbled streets. As the rain intensifies, our gaze scans the façades, searching for an espresso bar.
In this weather, every foggy window becomes a beacon for espresso bars, making them easy to spot the moment we decide to change direction. We maneuver past motorcycles parked on the curbside, finally stopping in front of an espresso bar distinguished by its red sign and star logotype.
Crossing the obligatory threshold, we find the door standing wide open, as though the lock has never been used. Inside, the atmosphere is lively, cozy, and abuzz with conversation—all beneath high ceilings. The worn stone floor leads us to a queue that ends at a lacquered mahogany counter in true retro style. The bartender, clad in a white uniform and blue bow tie, exudes efficient friendliness. The buzzing pressure of the espresso machine and the hiss of steam serve as the backdrop for the masterpiece being created—an espresso featuring FIAT from Majani.
The Fiat Cremino chocolate, adorned with the classic logo, is produced by Majani, the renowned Italian chocolatier. It was 1911 when FIAT, an acronym for Fabbrica Italiana Automobili Torino, held a competition among Italian chocolate makers. The objective was to invent a new chocolate, and the result was this specialty confection, designed to celebrate the launch of the Fiat Tipo 4 car.
I am a member of boards and committees whose activities are rooted in the principles of democracy and whose missions are designed to bolster the needs and opportunities of citizens in civil society. I value the use of name tags at board and committee meetings, as this practice fosters inclusivity, encourages participation, and facilitates collaboration.
”You can call, you can call my name”.
A research trip to Copenhagen aims to enrich upcoming meetings for a variety of external boards of directors (not my ordinary assignements, in this case upcoming new clients), thereby broadening their perspective. Many boards rigidly follow a set agenda, a practice I find insufficient and shall be action based. I believe that board activities and business development initiatives are crucial for increasing shareholder value. The role of a board of directors is not just a ceremonial title; it’s a mission to help the company scale and adopt a broader view.
I am exploring Copenhagen to identify a mix of board workshops, cultural experiences, and themed restaurant visits. These elements will be woven into upcoming new clients – the board’s developmental agenda, focusing on themes and subjects designed to inspire growth.
This post also highlights the importance of personality. Each board is teeming with unique personalities that contribute to its DNA and, in turn, influence the company’s character. How can we draw inspiration from external standout personalities? Moreover, how can we learn from their successes, even if those have been achieved in other sectors of society?
–This time, the path led me to the Labour Museum in Copenhagen, where I saw a wall poster featuring none other than Anker Jörgensen (Danish politician who served at various times as Prime Minister). The museum’s basement houses the classic Smørrebrød restaurant Café & Ølhalle “1892,” (a comimg destination on my board trips and workshops) complete with workers’ beer—a darker classic lager that exudes natural personality, much like Anker himself. Exemplified by Ankers refusal to move into the official Prime Minister residence Marienborg, preferring to stay with his wife in their small apartment in a working class area of Copenhagen.
The names on the wall tell the story of it all. Picture it now; see just how.
I’m taking my third certification course in Board of Directors training. This time, the certification is approved by the Confederation of Directors Associations. Previous training programs were designed for limited companies and municipal limited companies.
I have also been trained in the responsibilities and roles of board members for companies listed on the three major stock exchanges in Sweden: Nasdaq, Spotlight, and NGM. This training is especially relevant as I have served on the boards of several such listed companies.
As board directors, to steer the company towards growth, it’s crucial to:
- Embrace continuous learning; stay updated on industry trends.
- Foster a strategic vision; actively participate in shaping the future.
- Use board meetings to voice ideas, ask challenging questions, and propose solutions.
- Engage with the company’s operations firsthand to understand on-the-ground realities.
- Build strong relationships with other board members, executives, and employees.
- Adhere to corporate governance principles for ethical and legal compliance.
- Sharpen your financial acumen to understand the company’s fiscal health.