In the marketing and public relations strategy for my company, we plan to use ‘FIAT’ chocolates as a strategic token as giveaways during meetings, that embodies my core values: business acumen, communication of values, and a history of proven professionalism. This approach sets the stage for substantive discussions on how my expertise can be utilized in management teams, in the production of effective business communication, and for potential roles on boards of directors to add significant value to their organization.
-You know that feeling—the first drop of rain hits, followed by a pause of a few seconds. Your mind wavers, questioning whether it will rain or not, only to be convinced when a few more drops fall. We turn up our collars and quicken our pace, navigating a slalom around the motorcycles lining Bologna’s cobbled streets. As the rain intensifies, our gaze scans the façades, searching for an espresso bar.
In this weather, every foggy window becomes a beacon for espresso bars, making them easy to spot the moment we decide to change direction. We maneuver past motorcycles parked on the curbside, finally stopping in front of an espresso bar distinguished by its red sign and star logotype.
Crossing the obligatory threshold, we find the door standing wide open, as though the lock has never been used. Inside, the atmosphere is lively, cozy, and abuzz with conversation—all beneath high ceilings. The worn stone floor leads us to a queue that ends at a lacquered mahogany counter in true retro style. The bartender, clad in a white uniform and blue bow tie, exudes efficient friendliness. The buzzing pressure of the espresso machine and the hiss of steam serve as the backdrop for the masterpiece being created—an espresso featuring FIAT from Majani.
The Fiat Cremino chocolate, adorned with the classic logo, is produced by Majani, the renowned Italian chocolatier. It was 1911 when FIAT, an acronym for Fabbrica Italiana Automobili Torino, held a competition among Italian chocolate makers. The objective was to invent a new chocolate, and the result was this specialty confection, designed to celebrate the launch of the Fiat Tipo 4 car.
Assuming the role of an advisory panelist for a corporation with global expansion objectives carries significant responsibility, particularly in anticipation of an imminent funding round. My expertise and experience serve as valuable assets as I navigate the organization through the intricate processes required to secure investment capital.
In my most recent engagement, I distilled the following critical actions into a strategic “Action List” that the corporation should consider prior to initiating conversations regarding the funding round:
Investment Pitch: A Three-Tiered Approach. My initial counsel was to architect the investment pitch in three discrete segments: informational content, value-creation opportunities, and the go-to-market strategy. This ensures a cohesively structured presentation designed to engage prospective investors.
Investor Presentation: Mastering Narrative Technique. Subsequently, I advised on the enhancement of the investor presentation by underscoring the necessity for compelling storytelling, clear valuation metrics, judicious capital allocation plans, and delineated future milestones tied to the business roadmap.
Information Memorandum: The Quintessential Document. As the culminating step, I advocated for the development of an information memorandum. This document is not only instrumental in satisfying the formal prerequisites of the investment round but is also pivotal in fortifying investor trust. It serves as a comprehensive repository of essential data for both potential investors and the organization’s leadership.
I believe, or rather know, that art significantly influences how successful business operations develop and continue. Ending a strategy day with marks of art is just the beginning of a creative end for that particular strategy day. It’s primarily the start of innovative business development for shareholder value within the management team and board work. Powered by art
-If you look around, the world is lovely, reflected by the art of David Hockney, one of the most influential British artists of the 20th century.
My favourite work by Hockney is from Los Angeles, where he was inspired to create a series of paintings of swimming pools in the relatively new acrylic medium. It’s incredible scenarios from a perspective of colours with a thought-provoking set-up in the pop art style.
David Hockney takes us on a personal journey in London through sixty years of his art using large-scale projection in a remarkable new space. The walls of Lightroom and its revolutionary sound system allow us to see the world through Hockney’s eyes, with commentary by the artist himself.