During a board development trip to London last week, which I had the opportunity to lead with my special support, we used the city itself as part of the agenda.
The purpose was to develop the board, broaden our perspective and look beyond our own industry for ideas and inspiration.
The board was divided into groups and given three assignments.
Choose one book relevant to business today.
Our group chose Ed Conway’s Material World, a reminder of the importance of raw materials, supply chains and global dependencies behind modern business.
Find one piece of communication worth discussing.
We chose an American Express campaign in the Tube, focused on people and experiences rather than the product itself.
Find one company making a strong impression.
We chose Louis Vuitton and its ability to create a complete and instantly recognisable brand world through its London windows.
